Your story, your style
Be inspired
Product of the week
Scarf
Dajana Rodriguez is no longer just about handbags - we create a whole world of fashion that bears my signature. With the new logo and characteristic design, we bring courage, elegance and energy to each collection, which describes strong women. Join the strong women with a hat or scarf who carry our symbol and let everyone know that you support values such as self-confidence, independence and inner strength.
Discover
Craftsmanship
A brand that creates a story
Dajana Rodriguez is a European brand that has been bringing unique products since 2013 with an emphasis on quality and detail.
Read our storyAbout Dajana
I am Dajana Varga Rodriguez and I founded our family business with the aim of celebrating the strength, courage and uniqueness of every woman. Since 2013, we have been creating fashion that supports women to be themselves. Each product is inspired by the stories of women who motivate us to create something new.
Dajana Rodriguez is not just a brand, it is our family heritage that carries the values of durability, quality and care. Everything we create is done with love and honesty, and I believe you will feel that in every piece you choose.
Dajana Rodriguez is not just a brand, it is our family heritage that carries the values of durability, quality and care. Everything we create is done with love and honesty, and I believe you will feel that in every piece you choose.
